How should we open a sports store What is the secret of profit

who do not want their own shop to do business, profit? However, after all, the market situation is complex, if a careless, it is possible to lose all, so before you open sporting goods stores, let us look at how to profit.


– store management is the key, and can not simply look at a sales amount. Before the shop, it is necessary to clear the main consumer groups through investigation, and accordingly the combination of goods. After operation, in addition to direct communication between staff and consumers to understand customer needs, but also must analyze and monitor the sales data (timely inventory by system management software), to grasp the focus and trend of sales, so as to provide reliable information for the purchase of next season.

Location: location and order

location to see the surrounding – in commercial street, occupied area shop is important, choose the appropriate "neighbors" is the key. Sporting goods stores around the most casual brands as well as a similar sports brand stores, the grade will be first-class or close to the first-class as well. So, in order to cultivate a fashion, sports, high quality business atmosphere.

improve consumer awareness – although some of the top brands in the domestic reputation is not small, many young people are familiar to their new products. But in the current consumption level, more and more people and not to wear elegant basketball basketball shoes, tennis shoes to play tennis. General purchase of goods, the main consideration is the brand and appearance, rather than function. Therefore, in the product concept has not been extended to such a detailed and in-depth case, the operator should pay more attention to the brand line, and in sales through communication, improve consumer awareness of the product.

to 60 square meters of the store as an example, a total investment of 750 thousand yuan. Annual sales of 150 to 1 million 800 thousand, the sales rate of 35% (excluding the discount factors of about 30%), the annual gross profit of approximately 650 thousand yuan, then deduct the cost of the cost of sales 460 thousand yuan (expenditure as shown in the following table, in annual terms, per million yuan), the annual profit of 190 thousand yuan, three or four years to recover the investment. < >

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