one is because of financial constraints, there is a promotion for the owners do not pay attention, resulting in a lot of small shops there is no related publicity, but now the market competition is so fierce, resulting in small shops operating situation is getting worse. In fact, if small shops can improve the promotion, I believe that the long-term development of the business is very favorable. So, what are the ways to improve the promotion of small shops?
shop is an important business channel, from marketing to sales terminals, but also constitute an important market landscape, to a certain extent, reflects the economic development of a region and cultural landscape. Some small shops, restaurants, beauty shops, repair shops and other stores dotted around the town in, because of the small number of stores, it is generally not easy to arouse people’s attention.
especially in the streets of row upon row of business content, for the same or similar shops, if the popularity is not high, or not make consumers feel special, so now people life rhythm is generally accelerated, more and more pay attention to the efficiency of the era, consumers are generally not every family to patronize, this provides a corresponding decrease in product sales the chance of
and in recent years have emerged like bamboo shoots after a spring rain luxury decoration, complete functions, thoughtful service, convenient transportation and large shopping mall, department stores and supermarkets, for small shops, is obviously a huge impact; plus in recent years around the laid-off workers increased, the rural surplus labor flow to the city, also caused a similar small shop more difficult to do business.
therefore, how to attract the attention of the public, get more patronage, increase popularity, for the narrow range of small shops, is a question worth exploring.
small shops can be used to promote the improvement of ways to enhance brand awareness, brand awareness from the concept of the importance of. Moreover, brand awareness is not only for large enterprises, small shops equally important, can also have a good effect of stimulating interest.
small shops can appropriate use of newspapers, radio, television, outdoor media or issued some promotional materials, some of the promotional information, product information and service characteristics of information transfer out in time, especially in the sales season, more should be done to attract consumers.
Pay attention to the design of the name
small shops to rich tastes, tenderness and affinity, do from the name can attract people. For example, the same is a barber shop, and some named image design center, to raise the level of understanding of the problem; the same is a florist, some named