cake shop is now more favorite dessert, a lot of friends found the advantage of the brand, want to open a cake shop of their own. So, when the cake shop, the site? What are the errors? Xiao Bian for us to do a detailed introduction.
is the first case cake shop and customer types do not match, although the surface looks like traffic is large, because of age, occupation, level of consumption and consumer preferences and target customer characteristics do not match, the majority of people are not likely to lead to lack of effective source meal often. The characteristics of the customer in the cake shop management is the greatest impact on the level of consumption, if the low income people in crowded places, how to choose the cake shop? For example, next to a small commodity wholesale market opened a fast food restaurant, cake shop outside the flow of people, although very large, but because of the lack of spending power and rarely into the store shopping, cake shop business will not be good. Location can not just look at the absolute number of passengers, more importantly, the type and quantity of target customers to see if it can meet the requirements.
second is the main store or business district is not mature, the source is too small, even if all the people can not achieve satisfactory sales. At present the country competitive baking bakery, the newly opened shopping center business is generally not too good, traffic is very small, generally need to raise some time to achieve good traffic and business level. How to choose the cake shop? New shopping malls opened in the mature values of the relatively short time, some of the new shopping malls as the main store opened in the new business district, the passenger training time will be longer, the risk is considerable. Customer sources are mainly dependent on the market.
cake shop how to choose? If the shop opened in the main store and not mature business circle, usually the same lack of tourists like shopping malls encountered problems, early opening the possibility of losing money greatly. The third is because the location is not good, the customer into the store or inconvenience because competitors intercept resulting in insufficient source, although outside traffic is large, but the actual contribution to the cake shop is small, a lot of bakery mistakes are of this type.
shop location is not easy, entrepreneurs in the location, the correct grasp of the project location errors, then the project will be in a tough market take some detours, is conducive to the development of. The analysis made above is aimed at the problems of the bakery so we must study well the surrounding environment and bakery related factors in the location, make the right decision.