online games is the most successful use of the network business model, its success lies in the establishment of a set of perfect user incentives. To do a good job of online advertising, but also to establish their own user incentive mechanism to motivate your users.
incentive mechanism, in other words, is to allow users to get a sense of accomplishment. Sense of achievement is similar to the happiness index and the like, vary from person to person, money, status, honor and so on are likely to inspire a sense of accomplishment, and even people are drunk I wake up alone is not a small sense of accomplishment. How can the user’s sense of accomplishment be combined with advertising, or why do we allow users to gain a sense of achievement through advertising?
sitting on the toilet reading headlines to see the vice version, after the Deputy version had to look at the raphe ads, the traditional newspaper media that carry on and in a specific space and time irreplaceable; a film is divided into seven or eight sections, you can’t last the toilet every ten minutes, so only to bide in advertising in front of the TV, not as long as the "sheep sheep" will endure, this is television visual aggression. However, our online advertising? Banner, float, popups can be filtered through technical means, the arrival rate is almost zero, projection, inserting the advertisement you don’t have to consider misplacing, user experience, free online because many things, a website is only things for 1 seconds, this is the network strong substitutability. If you want to advertise, and do not want the user to lose, then you can only think of ways to change the feeling of the user experience, that is, you need a model to change the attitude of the user to the advertising!
is a kind of advertisement, the user is not objectionable, that is once popular "Wangzhuan", why, because users can earn money. In fact, for most users, and did not earn what money, however, this mode allows users to believe, can earn money through advertising, is enough to make users like a flock of ducks.
The easiest and most effective way to build an incentive mechanism for
is to allow users to feel that they can make money, and you have to make money. We can build a simple model. For example, you have 10 thousand users, 100 thousand advertising for a month, if you give 80 thousand users, 8 dollars per person, then you next month to develop the number of users? These users can make many value-added ads? And then to bring the number of users? This is a benign cycle, should be willing to spend money to the user. Of course, can also use a little skill into some other elements such as motivation, some advertisements are only forwarded to some users, only a certain investigation and identity can be increased and so on, as long as these together, can be arbitrary, in a word: let users see advertising like see the money.
do not be afraid of users to earn your advertising costs, become the flow of slaves and share AD feast is a very different user experience, operators need to understand that, in fact, the user can not take away your money two. For the user, can earn money, a sense of achievement has been obtained, as to how to deal with the money is not too concerned about, you can not care about him